Social responsibility:
I’ve long been a practical advocate for being a “good neighbor.” Strategic corporate social responsibility requires using all your heart, all your corporate soul, all of your mind (strategy), and all your strength in order to be truly effective.
I’ve had the chance to share this perspective often. Daily, in fact, in the classroom at Highline Community College, and frequently in the world of business.
My talk on corporate social responsibility in Denmark:
Recently, I helped coordinate and spoke/presented at the Happy Advertising sponsored Cause Marketing Conference in Copenhagen, Denmark. I enlisted the help of numerous well-known, cause marketing-driven firms like World Vision, Bank of America, MTV International, Starbucks Coffee Company and the Boeing Company to share the tremendous possibilities afforded by being a good neighbor.
Below is the video World Vision President Rich Stearns was kind enough to record for me to use during my speech:
Vestas Wind Systems:
I’ve worked together with Vestas’ Danish ad agency, Midt Marketing, to target specific segments of the United States in an effort to encourage investment and government spending in Wind Energy on American soil. Vestas wind farms can be seen throughout Eastern Washington.
His Royal Highness Crown Prince Frederik of Denmark awards Vestas Americas the medal of honor for leadership in Social Responsibility and forging innovative global partnerships at the Creative Nation event in New York City last September.
Copenhagen Climate Network:
I held meetings with the directors of the Copenhagen Climate Network in May of this year (2008). Together we discussed the new innovations in sustainable energy tools.
